I help organizations understand what makes them worth paying attention to.
The organizations I work with all have strong technical expertise and people who care about the work. What is missing is a clear story, sharper positioning, and a shared understanding of what sets them apart.
That’s when they bring me in.
Together we sharpen the positioning, messaging, and communication around this understanding. Increasingly, that includes helping them navigate a world where expertise, content, and communication are being reshaped by AI.
Clients include Corbion, DSM, SkyNRG, Amiblu.
How I work
I work independently and close to the people who carry responsibility.
I’m comfortable advising and equally comfortable doing the practical work myself. I don’t separate thinking from doing. If I commit, I’m fully involved. I take responsibility for outcomes and I’ll tell the truth, even when it’s inconvenient.
What working together looks like in practice
My work starts by understanding the business, customers, and the competitive landscape. From there, we identify what makes the organisation worth paying attention to, then build positioning, messaging, and communication around it.
No endless review rounds. No workshop programs for the sake of it.
When people call me
Organisations usually bring me in at one of two moments.
The first is when an established organisation realizes that yesterday’s success is no longer enough. Competition has caught up, growth has slowed, and they’re asking: why should anyone pay attention to us now?
The second is when a growing company reaches the point where growth, new products, or new markets require clearer positioning. They’re asking how they want to be known and what they want to stand for.
The questions are different. The work starts in the same place: understanding what the business stands for and why customers should care.
When this really works
I can make the biggest difference when the people involved care about what they’re building, are open to being candid, and are willing to question their own assumptions.
Some conversations lead to collaboration, others don’t, and that’s fine.
A first talk is usually enough to tell.
Next
If my work sounds relevant to you, feel free to get in touch.
I work with a small number of clients at a time.
If we decide to work together, I take it seriously.